The Kia Cerato is a small car that’s full of features, but they’re all quite ordinary. So how do you turn ordinary features like Cup Holders, iPod Connectivity and Keyless Entry into something extraordinary? Introducing ‘The Extras’. A campaign that brought all of the standard extras in the Kia Cerato to life – giving a small car, a big personality.

The campaign included TV, online content and a microsite that introduced each and every extra.