With 20 years of industry experience, I’m currently employed as a Creative Director. In this role I am responsible for the creative output across multiple brands, creating and maintaining strong client relationships, and of course overseeing and inspiring the creative teams who help make the work happen.

As well as being an active mentor, I have been a tutor at AWARD school multiple times, and also a Miami Idea School instructor.

I’m passionate about creating work that solves big business problems with creativity. I aim to make work that matters, work that changes behaviour, affects culture and transforms the fortunes of businesses.

When it comes to the work, my ability to solve business problems has helped me to create multiple award-winning campaigns for a wide range of clients.

My constant goal is to keep learning. The landscape of advertising is ever-changing, so those who want to remain relevant need to be too. The solutions we offer are limited to our own capabilities, so it’s more important than ever to be and to surround yourself with multi-disciplinary thinkers.

When I’m not writing ads, you’ll either find me at the movies or on the basketball court. I believe that the sum of us is greater than one of us and life’s too short to drink bad coffee.

Awards & Accolades

2019 // WARC Effective 100: U By Kotex – Ranked #39

2018 // Australian Effie Awards GOLD – Health and Wellbeing

2018 // Australian Effie Awards BRONZE – Most Original Thinking

2018 // Australian Effie Awards GOLD – Insight and Strategic Thinking

2018 // IPA Effectiveness Awards – Bronze

2018 // APAC Effie Awards Finalist – Healthcare

2018 // APAC Effie Awards Finalist – David vs Goliath

2017 // AWARD Silver: Film – Digital Visual Effects

2017 // AWARD Bronze: Film – Best Use and/or Arrangement of Existing Music

2017 // APAC Effie Awards Finalist – Healthcare

2016 // ADMA Creative and Effectiveness Awards Finalist – Social Media Campaign

2016 // AWARD Finalist – Direct Marketing

2016 // AWARD Finalist – Integrated Campaign

2015 // Cannes SILVER – Best Use of Mobile Devices (Media)

2015 // Cannes Finalist – Best Use of Integrated Media (Media)

2015 // Cannes Finalist – Best Product & Service FMCG (Direct)

2015 // ADMA Creative and Effectiveness Awards Finalist – Mobile Marketing

2015 // ADMA Creative and Effectiveness Awards Finalist – Branded Content

2015 // Mumbrella – Ad Campaign of the Year

2015 // Mumbrella – Media Campaign of the Year

2012 // One Show Merit – Branded Content / Online

2012 // Spikes Asia Bronze – Branded Content & Entertainment

2012 // AWARD Bronze – Branded Content & Entertainment